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Introducing ISBJÖRN of Sweden: Forged by Nature, Crafted for Adventure

In the vast, awe-inspiring landscapes of Sweden, where the untamed wilderness beckons and the elements reign supreme, a brand was born that embodies the spirit of exploration and adventure like no other. Enter ISBJÖRN of Sweden, a force to be reckoned with in the world of outdoor apparel, combining exceptional craftsmanship, sustainable practices, and a deep commitment to preserving the natural wonders that inspire their creations.


ISBJÖRN, meaning "polar bear" in Swedish, draws its name from one of nature's most resilient creatures—a symbol of strength, adaptability, and a fearless spirit that navigates the harshest environments with grace. Inspired by this remarkable animal, ISBJÖRN of Sweden was founded in 2005 with a vision to create high-performance outdoor clothing for children, ensuring they stay warm, dry, and comfortable, regardless of the weather conditions they encounter.


What sets ISBJÖRN apart from the competition is their unwavering dedication to sustainability. They understand that the future of our planet rests in our hands, and as such, they have made it their mission to minimize their environmental impact at every step of their production process. From carefully selecting eco-friendly materials to employing ethical manufacturing practices, ISBJÖRN has earned its reputation as a responsible brand that actively works towards a more sustainable future.


The craftsmanship and quality of ISBJÖRN's products are second to none. Every garment is meticulously designed and tested to ensure it meets the highest standards of performance and durability. Whether it's a waterproof shell, an insulating mid-layer, or a cozy fleece, ISBJÖRN garments are built to withstand the rigors of the outdoors, providing reliable protection and comfort to young adventurers, so they can fully immerse themselves in the wonders of nature.


But ISBJÖRN's commitment to excellence doesn't stop at functionality alone. Their designs also embody a timeless Scandinavian aesthetic, seamlessly blending style with practicality. Vibrant colors, sleek silhouettes, and attention to detail create a visually appealing range of clothing that allows children to express their individuality while feeling confident and ready to conquer any expedition that lies ahead.


Moreover, ISBJÖRN's passion for the environment extends beyond their products. They actively support environmental initiatives and organizations that share their vision for a greener planet. By partnering with like-minded organizations, they strive to protect the very landscapes that have inspired their designs, ensuring that future generations can continue to explore and enjoy the wonders of nature.


In conclusion, ISBJÖRN of Sweden stands as an epitome of excellence in outdoor apparel, driven by a deep respect for nature and a commitment to sustainability. With their top-notch craftsmanship, eco-conscious practices, and a genuine desire to foster a love for the great outdoors in the hearts of young adventurers, ISBJÖRN is a brand that ignites a sense of wonder and empowers children to embrace the wild beauty of our world. So, whether it's climbing mountains, exploring forests, or simply enjoying the magic of nature's playground, ISBJÖRN of Sweden is the perfect companion for every young explorer on their journey of a lifetime.


Warm Regards,
Maria Frykman Forsberg CEO, Co-founder

Vores historie

Nordic KidsWear AB og varemærket Isbjörn of Sweden blev grundlagt i 2005 af to kvindelige iværksættere og mødre. Forretningsidéen opstod, da de fik deres første barn i 2001 og ikke kunne finde noget hensigtsmæssigt overtøj til børnene, så de sikkert kunne bevare deres udendørs livsstil. I 2015 fejrede varemærket 10 års jubilæum, og det har indtil videre været en fantastisk rejse. Isbjörn er et livsstilsmærke, som udstyrer og klæder morgendagens eventyrere på. Målet er at tilbyde det bedst mulige nogensinde for dem, som har mest brug for det, nemlig vores børn. Med tanke på miljøet, hele vejen! Tøj fra Isbjörn er designet og fremstillet til at kunne modstå et barskere klima og en mere krævende anvendelse. Det blev derfor meget naturligt at vælge den mest barske bjørn på planeten som symbol for varemærket – isbjørnen. Isbjörns kollektion dækker alderen 0-16 år og indeholder alle de nødvendige lag, der er brug for, når dit barn skal være aktivt uden døre, i børnehave, skole, på skiferie eller bare i fritiden med familien. I dag distribueres varemærket på 10 forskellige markeder og hos over 300 eksklusive forhandlere over hele verden. Vi taler ofte om Isbjörns DNA internt i organisationen, med vores forhandlere og med vores kunder. Passionen er at tilbyde det bedste uden at gå på kompromis på noget plan. At tilbyde en kollektion med både høj teknisk ydeevne og en udtalt, bagvedliggende tanke om bæredygtighed og et tidløst, skandinavisk design med rene linjer og klare farver. Hvorfor stille sig tilfreds med mindre? Det er faktisk meget nemt. Det, der er bedst for dit barn, er sandsynligvis også godt for miljøet.


Vi ses udenfor!
Maria & Camilla, grundlæggere af ISBJÖRN of Sweden