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PARTNER: ISBJÖRN SPONSORED CONTENT

Durability is Our Silver Bullet


Isbjörn of Sweden is committed to making long-lasting outdoor clothing for adventurous kids and teenagers, choosing the highest performing and responsible materials and manufacturing processes each season.

Fall/Winter 2023 is no exception
for the bluesign® approved
brand that only fine-tunes
existing products to make them
even more sustainable. Highlights for the
season include: Going completely PFAfree
to even include zippers; using 100%
recycled polyester in its popular Lynx
microfleece range; and being one of the
first to use PrimaLoft® Insulation with
Ocean Bound Plastic, made from 100%
recycled content with 60% sourced from
coastal areas, in a new collection.
When it comes to designing products
that can be handed down to siblings and
friends again and again, Isbjörn’s famous

Penguin Snowsuit is the perfect example.
Still going strong after more than 15
years and winner of the coveted “Best-in-
Test” (Bäst-i-Test) award in the premium
category for nine consecutive years, the
bluesign® approved Penguin Snowsuit is
graded highly for its excellent durability
and quality to ensure a long lifespan.
Children also love the fact that they can
easily take it on and off, having the independence
to dress themselves, as well as
enjoying wearing it in the snow.
The longevity of Isbjörn products is
not only demonstrated by the durable
materials used, but also in their clever
design. All hardshell and padded prod

products have grow-cuffs on the arms and legs, which add a further 3cm in length to grow with the child. “The outstanding durability of our products is our silver bullet, doubling or even tripling the lifespan of our garments and reducing environmental impact by more than half,” shares Maria Frykman, CEO, Isbjörn of Sweden. “The future wellbeing of children and nature has always been our DNA.”

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