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Sustainability / Longevity & Circularity

Making sustainable functional clothing with our children and the well-being of our nature in focus has always been our DNA. Our garments should withstand a lot of play, outdoor adventures and growing children. That said, we are fully aware that the fashion industry is a major contributor to the increase in global greenhouse gas emissions. Therefore, we have created a set of promises; a roadmap to reduce our emissions and become fully circular, so that we can contribute to the UN's goal of limiting our planet's temperature increase to 1.5 degrees by 2050. We will continue to create sustainable garments that will serve your family for many seasons while contributing to the UN climate goals and the Paris Agreement. You as a customer can help us by staying informed, taking care of your garments, and only buying what you need. Together with you, we will achieve our goals.


Clothing reuse has a 70 times lower environmental impact reveals new study a new life-cycle assessment (LCA) commissioned by the European textile reuse and recycling industry has confirmed the significant CO2 and water savings of reusing textiles compared to producing new clothing. The environmental impact of reusing textiles is 70 times lower, even when accounting for global exports for reuse including transport emissions.

More specifically, the study revealed that a massive 3kg of CO2 is saved for each high/medium-quality clothing that is reused. While only a mere 0.01% of the water used to produce new clothing is required for reuse. These results come on the back of the EU launching its Strategy for Sustainable Textiles just a few months ago and requirements for Member States to start collecting textiles separately by 2025.

While the study confirms waste hierarchy assumptions on the environmental benefits of reuse over recycling, in the case of low-quality clothing, typically entirely composed of polyester, recycling also has comparative environmental benefits when consumers are less likely to purchase second-hand clothing.

“Regrettably, around 62% of used clothing and textiles end up in household waste meaning valuable textiles are likely to be incinerated or landfilled. The European textile reuse and recycling industry envisages a circular textile value chain where every piece of clothing is reused in an optimal way and/or recycled,” says Mariska Boer, President of EuRIC Textiles. “This study endorses the environmental benefits of a global market for textile reuse and recycling’s potential to tackle the rising amounts of low-quality and non-reusable clothing,” she added.

The study also emphasized recommendations to policymakers, calling for initiatives that accelerate investments in state-of-the-art textile recycling facilities globally. In particular, innovation in fibre-to-fibre recycling will be key to keep textile fibres in the loop as volumes of non-reusable clothing are set to dramatically increase. The study also notes the importance of eco-design criteria that enhance the lifespan of clothing before there is a need for recycling as well as rules that mandate detailed sorting of high/medium-quality and low-quality textiles.


Source: Article from EuRIC. The European Recycling Industries’ Confederation is the umbrella organisation for European Recycling Industries. Owing to its strong network of Member European and National recycling Associations, EuRIC acts as the trusted interface between the industry and the European Union and serve as a platform for information, cooperation and exchange of best practices on all European recycling matters.


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