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Reduce the use of our natural resources by buying less. When buying higher quality, your garment will last longer and you can Reuse your garment to a sibling, cousin or friend. If necessary, we will always offer to Repair your Isbjörn garment. This way we also save our natural resources. Finally, when the lifecycle of your Isbjörn garment has ended, we strive to make your garment possible to be Recycled.

“Our indisputable offering of outstanding durability is our silver bullet and it is quite humbling to hear stories from our consumers, who are still sharing and reusing products, such as our Penguin Snowsuit, after more than ten years. Doubling the lifespan of a garment reduces its impact by half..and counting!”

Maria Frykman, Founder
and CEO, Isbjörn of Sweden


Launching new products every season is certainly not a priority for premium, technical and eco-conscious outdoor children’s wear brand, Isbjörn of Sweden. Instead the company will continue its green promise to use the most sustainable fabrics and manufacturing processes, fine tuning existing products to make them even more durable. ‘Reuse’ and ‘Reduce’ is top of the agenda, as Isbjörn strongly believes in the longevity of its products, to bring reusable technical performance, stand out style and true sustainability to the outdoor adventurers of tomorrow. This young and switched-on audience, inspired by climate change campaigners such as Greta Thunberg, are increasingly turning away from mass consumerism by wearing pre-owned and even rented clothes.

By Reducing the amount of products that we use we reduce the environmental impact. Less consumption
means less production — which results in less pollution, less waste and fewer transports. We encourage the customer to make informed choices and buy the right product. We encourage the customer to buy fewer products and use them more. Our high quality clothing also reduces the frequency the consumers need to buy new, which results in less environmental impact.

To further encourage reduction in textile waste and to extend the lifecycle of its garments, Isbjörn recently launched its first rental business, where customers can try out different products, before they are sold on the second-hand market. The company also switched to train freight instead of sea and air to further reduce its
carbon footprint.

Maria Frykman, CEO, continues:
“We’re definitely the antidote to fast fashion in our business – we are a slow fashion brand and company. I read many articles about recycling textiles and garments, but question how feasible this really is and strongly believe products should be reused wherever possible. Sustainability is the buzz word right now, but I feel true sustainability means something very different.”

Flourcarbon Free DWR


Why does this type of water repellency in nature work without perfluorinated compounds? Effective implementation of natural functions The Rudolf Group has answered these questions by means of the scientific branch Bionic.


..but to realise its functional principles and to transfer them to technical solutions. Thus, novel, sustainable and ecologically advantageous technologies for imparting hydrophobic properties have been developed.

Hydrophobic finishing with Bionic-Finish® Eco is based on a fluorine-freerecipe. Hyperbranched, hydrophobic polymers with ramified structures like in tree tops orientate in an orderly manner on the textile and crystallise on specifically adjusted comb polymers. The optimum arrangement of many of these functional elements is highly effective. Additional boosters(crosslinking agents) ensure the optimum attachment and durability on many fibre substrates.

Read more

Rudolf Group:



In January 2013 we became Bluesign® system partner. As a Bluesign® system partner we receive knowledge and help with our work to become even more environmentally friendly. It is an on-going progress to produce new materials which are better for the environment without loosing function and quality.

Today over 90% of our material are Bluesign® certified with the goal to become even better.

The five principles of the bluesign® system What is the meaning of a sustainable textile business? It means to conserve valuable resources, to minimize environmental impact and to drive innovations. Industrial partners will in particular have to examine all their components and processes on the basis of clear principles. In this spirit the textile industry will be able to guarantee sustainability to both consumers and environment.

THE FIVE PRINCIPLES FOR the Bluesign ® system

1. Resource productivity — sustainable use of energy and raw materials
2. Consumer safety — responsibility to people and environment
3. Water emission — improved protection of the natural circulation
4. Air emission — less air pollution for a better climate
5. Occupational health & safety — improve working conditions.