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Introducing ISBJÖRN of Sweden: Forged by Nature, Crafted for Adventure

In the vast, awe-inspiring landscapes of Sweden, where the untamed wilderness beckons and the elements reign supreme, a brand was born that embodies the spirit of exploration and adventure like no other. Enter ISBJÖRN of Sweden, a force to be reckoned with in the world of outdoor apparel, combining exceptional craftsmanship, sustainable practices, and a deep commitment to preserving the natural wonders that inspire their creations.

ISBJÖRN, meaning "polar bear" in Swedish, draws its name from one of nature's most resilient creatures—a symbol of strength, adaptability, and a fearless spirit that navigates the harshest environments with grace. Inspired by this remarkable animal, ISBJÖRN of Sweden was founded in 2005 with a vision to create high-performance outdoor clothing for children, ensuring they stay warm, dry, and comfortable, regardless of the weather conditions they encounter.

What sets ISBJÖRN apart from the competition is their unwavering dedication to sustainability. They understand that the future of our planet rests in our hands, and as such, they have made it their mission to minimize their environmental impact at every step of their production process. From carefully selecting eco-friendly materials to employing ethical manufacturing practices, ISBJÖRN has earned its reputation as a responsible brand that actively works towards a more sustainable future.

The craftsmanship and quality of ISBJÖRN's products are second to none. Every garment is meticulously designed and tested to ensure it meets the highest standards of performance and durability. Whether it's a waterproof shell, an insulating mid-layer, or a cozy fleece, ISBJÖRN garments are built to withstand the rigors of the outdoors, providing reliable protection and comfort to young adventurers, so they can fully immerse themselves in the wonders of nature.

But ISBJÖRN's commitment to excellence doesn't stop at functionality alone. Their designs also embody a timeless Scandinavian aesthetic, seamlessly blending style with practicality. Vibrant colors, sleek silhouettes, and attention to detail create a visually appealing range of clothing that allows children to express their individuality while feeling confident and ready to conquer any expedition that lies ahead.

Moreover, ISBJÖRN's passion for the environment extends beyond their products. They actively support environmental initiatives and organizations that share their vision for a greener planet. By partnering with like-minded organizations, they strive to protect the very landscapes that have inspired their designs, ensuring that future generations can continue to explore and enjoy the wonders of nature.

In conclusion, ISBJÖRN of Sweden stands as an epitome of excellence in outdoor apparel, driven by a deep respect for nature and a commitment to sustainability. With their top-notch craftsmanship, eco-conscious practices, and a genuine desire to foster a love for the great outdoors in the hearts of young adventurers, ISBJÖRN is a brand that ignites a sense of wonder and empowers children to embrace the wild beauty of our world. So, whether it's climbing mountains, exploring forests, or simply enjoying the magic of nature's playground, ISBJÖRN of Sweden is the perfect companion for every young explorer on their journey of a lifetime.

Warm Regards,
Maria Frykman Forsberg CEO, Co-founder


KidsWear AB and the brand Isbjörn of Sweden, was founded 2005  by two female entrepreneurs and mothers. The business idea was born when they had their first babies in 2001, not finding proper outdoor gear and wanting to keep their outdoor lifestyle, they took action and started Isbjörn of Sweden.
Isbjörn is a lifestyle brand. We equip the adventurer of tomorrow. Our aim is to make the best possible outdoor wear ever, for the ones that need it the most; our children. And we do so with the environment in mind, all the way! Isbjörn garments are made to endure a tougher climate and a harder use. It therefore came as a rather natural choice to pick the toughest bear on the planet as the symbol for the brand —the polar bear. The Isbjörn collection covers the age from 0—16 years, offering all necessary layers you might need for your child to be active outdoors, at day care, in school or in spare time with family. Today the brand is distributed at 10 different markets and by over 300 exclusive retailers all over the world. The DNA of Isbjörn is to bring true passion, technical performance and product sustainability into the world of kidswear and teenage outdoor clothing, by offering products in the same high quality as premium adult outdoor brands, adding some love and a fashionable touch to it and also taking an environmentally friendly approach when choosing the materials. We do not compromise! Why settle for less?! It is quite simple actually. What is best for your child is also best for the planet.

See you outdoors!
Maria & Camilla

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