Welcome to Isbjörn of Sweden | Free shipping over 100 EUR | Right to return within 30 days |Please note: No shipping to the USA at the moment due to tax and customs regulations.

 

 

 

It all began with two mothers and a shared vision

At Isbjörn of Sweden, our journey began in 2005 with a shared vision from two Swedish mothers and entrepreneurs — Maria Frykman and Camilla Schmidt. It all started in 2001 when we, as new mothers, faced the challenge of finding proper outdoor gear for our children.

 

 

 

Determined to maintain our outdoor lifestyle, we decided to create something better.

That’s how our collection of high-quality, durable, and sustainable clothing for kids was born. Inspired by the polar bear — "isbjörn" in Swedish — a symbol of strength, adaptability, and resilience, we strive to embody these qualities in every product we design. Our five children have been with us on this entire journey, testing every garment we’ve included in our collections. This allows us to confidently say that it’s true specialists who have helped shape what Isbjörn of Sweden is today.

Our mission is simple but powerful: to equip the adventurers of tomorrow — children and teenagers — with the very best outdoor wear.

We design our clothing to keep children warm, dry, and comfortable in all weather conditions so they can fully enjoy the magic of nature. Our collection covers all the essential outdoor layers for children aged 0 to 18, ensuring they’re ready for everything from daycare to school and family adventures.

 

 

 

Craftsmanship and quality are at the core of every piece we create.

 We design our garments to withstand harsh weather conditions while offering maximum comfort and performance. From waterproof, breathable shells to insulating mid-layers and soft, moisture-wicking base layers, each item is built for daily use over time. Our Scandinavian design philosophy combines functionality with modern, timeless style. Bright colors, clean silhouettes, and thoughtful details give children the freedom to express themselves while staying protected and comfortable during outdoor play.

 

 

 

Sustainability is at the heart of everything we do.

We’re committed to taking environmental responsibility by using eco-friendly materials like Bluesign®-certified textiles and recycled fabrics. Our "slow fashion" philosophy prioritizes durability and long-lasting quality, encouraging reuse and hand-me-downs. By doing so, we reduce waste and support a circular economy. Since 2021, we’ve been climate-reporting, joined STICA, and set clear sustainability goals aligned with the UN’s 2030 Agenda. Our work toward these goals is ongoing, and we’re proud to be part of a global movement toward a greener future.

It all began with two mothers and a shared vision

At Isbjörn of Sweden, our journey began in 2005 with a shared vision from two Swedish mothers and entrepreneurs — Maria Frykman and Camilla Schmidt. It all started in 2001 when we, as new mothers, faced the challenge of finding proper outdoor gear for our children.

Determined to maintain our outdoor lifestyle, we decided to create something better.

That’s how our collection of high-quality, durable, and sustainable clothing for kids was born. Inspired by the polar bear — "isbjörn" in Swedish — a symbol of strength, adaptability, and resilience, we strive to embody these qualities in every product we design. Our five children have been with us on this entire journey, testing every garment we’ve included in our collections. This allows us to confidently say that it’s true specialists who have helped shape what Isbjörn of Sweden is today.

Our mission is simple but powerful: to equip the adventurers of tomorrow — children and teenagers — with the very best outdoor wear.

We design our clothing to keep children warm, dry, and comfortable in all weather conditions so they can fully enjoy the magic of nature. Our collection covers all the essential outdoor layers for children aged 0 to 18, ensuring they’re ready for everything from daycare to school and family adventures.

Craftsmanship and quality are at the core of every piece we create.

 We design our garments to withstand harsh weather conditions while offering maximum comfort and performance. From waterproof, breathable shells to insulating mid-layers and soft, moisture-wicking base layers, each item is built for daily use over time. Our Scandinavian design philosophy combines functionality with modern, timeless style. Bright colors, clean silhouettes, and thoughtful details give children the freedom to express themselves while staying protected and comfortable during outdoor play.

Sustainability is at the heart of everything we do.

We’re committed to taking environmental responsibility by using eco-friendly materials like Bluesign®-certified textiles and recycled fabrics. Our "slow fashion" philosophy prioritizes durability and long-lasting quality, encouraging reuse and hand-me-downs. By doing so, we reduce waste and support a circular economy. Since 2021, we’ve been climate-reporting, joined STICA, and set clear sustainability goals aligned with the UN’s 2030 Agenda. Our work toward these goals is ongoing, and we’re proud to be part of a global movement toward a greener future.

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