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Participating in the circular economy

One step closer to our 2030 goal of becoming fully circular!


Clothing reuse has a 70 times lower environmental impact reveals new study a new life-cycle assessment (LCA) commissioned by the European textile reuse and recycling industry has confirmed the significant CO2 and water savings of reusing textiles compared to producing new clothing. The environmental impact of reusing textiles is 70 times lower, even when accounting for global exports for reuse including transport emissions.

We have exciting news to share with you! By participating in the circular economy, you can extend the lifespan of your clothes and reduce textile waste. In our collaboration with Raizemore, we are taking a big step forward in our pursuit of creating a more sustainable world. 

We are very proud of our partnership with Raizemore, whose expertise in the circular fashion economy will help us achieve our sustainability goals. Together, we strive to create a future where clothing is no longer seen as disposable items, but rather as valuable resources that can be used over and over again.

Together, we can make a difference and create a positive change.

Initially, this collaboration will only be available in the Swedish market. We hope to
launch it for all markets in the near future. So stay tuned!

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