We are incredibly proud and excited to introduce PrimaLoft® Insulation with Ocean Bound Plastic in parts of our Fall/Winter collection from 2023. We are one of only two brands in the world to be the first to launch this product. For us, it is another fantastic step towards achieving our climate goals of becoming completely circular by 2030.
We are incredibly proud and excited to introduce Primaloft® Insulation with Ocean Bound Plastic in parts of our Fall/Winter collection, from 2023. We are one of only two brands in the world to be the first to launch this product. For us, it is another fantastic step towards achieving our climate goals of becoming completely circular by 2030.
Not only does this product help save our oceans, but it also enables us as a brand to deliver even better and high-performance garments to all our young (and slightly older) adventurers out there. Our partnership with Primaloft® began in 2016, and it is evident that we share a commitment to being leaders in sustainability in the markets we operate in.
PrimaLoft® Insulation with Ocean Bound Plastic is a result of a unique technology that combines advanced insulation with a strong focus on combating plastic pollution in our oceans. By using materials collected from coastal areas and rivers around the world, we jointly contribute to keeping our waters clean while reducing the amount of plastic waste in nature.
This groundbreaking insulation technology has several advantages that make it the ultimate choice for eco-conscious families. Watch the video here
- Firstly, PrimaLoft® Insulation offers exceptional thermal insulation, allowing children to enjoy outdoor activities in cold conditions without getting chilled. It is important to note that our products are designed to withstand the most demanding weather conditions, enabling children to enjoy their time outdoors regardless of the season.
- Secondly, PrimaLoft® Insulation has excellent properties. It helps keep children's bodies dry and comfortable by efficiently transporting moisture away from the skin. This is crucial to prevent overheating and maintain a consistent body temperature during activities such as skiing or hiking.
- Thirdly, PrimaLoft® Insulation is incredibly lightweight and compressible, with a unique softness in feel, making it easy to pack and carry. This is especially important for children and youth who often need to move freely and flexibly during their adventures. The result is that our garments provide the freedom of movement children need without compromising on warmth or comfort.
Not only does this product help save our oceans, but it also enables us as a brand to deliver even better and high-performance garments to all our young (and slightly older) adventurers out there. Our partnership with Primaloft® began in 2016, and it is evident that we share a commitment to being leaders in sustainability in the markets we operate in.
Primaloft® Insulation with Ocean Bound Plastic is a result of a unique technology that combines advanced insulation with a strong focus on combating plastic pollution in our oceans. By using materials collected from coastal areas and rivers around the world, we jointly contribute to keeping our waters clean while reducing the amount of plastic waste in nature.
This groundbreaking insulation technology has several advantages that make it the ultimate choice for eco-conscious families. Watch the video here
- Firstly, Primaloft® Insulation offers exceptional thermal insulation, allowing children to enjoy outdoor activities in cold conditions without getting chilled. It is important to note that our products are designed to withstand the most demanding weather conditions, enabling children to enjoy their time outdoors regardless of the season.
- Secondly, Primaloft® Insulation has excellent properties. It helps keep children's bodies dry and comfortable by efficiently transporting moisture away from the skin. This is crucial to prevent overheating and maintain a consistent body temperature during activities such as skiing or hiking.
- Thirdly, Primaloft® Insulation is incredibly lightweight and compressible, with a unique softness in feel, making it easy to pack and carry. This is especially important for children and youth who often need to move freely and flexibly during their adventures. The result is that our garments provide the freedom of movement children need without compromising on warmth or comfort.